I am a multimedia creative and art director with over 20 years’ experience developing content-led digital experiences for museums, cultural institutions and public spaces.
My practice focuses on translating complex histories, ideas and research into clear, emotionally resonant visual narratives. I specialise in audiovisual installations, projection mapping, immersive cinema and spatial storytelling, working closely with curators, producers and technical teams to ensure content, form and context are fully aligned.
I bring a strong balance of art direction and technical understanding, allowing concepts to move seamlessly from early interpretation through to production and installation. In recent years, I have incorporated AI-assisted workflows into my process to support rapid prototyping, visual exploration and refinement — always in service of narrative clarity, historical sensitivity and audience engagement.
I believe in the power of visual storytelling to inform, move and inspire, and I am driven by creating work that resonates long after the experience ends.