CRETIVE DIRECTION
360 Immersive Experience
For Helbor, a São Paulo–based property developer, I led the creative direction of a 360-degree immersive experience designed to launch a new residential venture set within the Atlantic Forest, just outside São Paulo.
The project aimed to transport prospective property owners into the heart of the landscape, allowing them to feel the forest before ever stepping foot on site. The immersive room was conceived as a sensory journey, centred around the dramatic sunset views from the development and enriched by subtle encounters with native wildlife that inhabit the surrounding environment.
Visual storytelling and pacing were carefully choreographed to mirror the natural rhythm of the forest as daylight fades—shifting light, colour, and atmosphere guiding the experience. Sound design played a crucial role, layering ambient textures and distant animal calls to evoke a sense of mystery, anticipation, and quiet magic—the emotions felt when walking through a forest at dusk.
The result was an immersive, emotionally driven experience that connected architecture, nature, and storytelling, reinforcing the project’s relationship with its natural surroundings while creating a memorable first impression for future residents.