ART DIRECTION • DESIGN • CREATIVE DEVELOPMENT
Art direction, design and creative development for the Kraft Heinz Global Convention in Chicago - US. The project focused on the development of a large-scale visual system for the main stage, built around three 10-metre-wide projection screens forming a continuous digital backdrop for the event.
A total of 20 custom-designed backgrounds were created to support keynote speeches, presentations and brand showcases, providing visual continuity across a complex, fast-paced programme. The work required close alignment between content, spatial design and live event dynamics, ensuring clarity, flexibility and impact at a very large scale.
The result was a cohesive stage environment that supported communication, reinforced brand presence and adapted seamlessly to multiple formats throughout the convention.
