CREATIVE DIRECTION • SCRIPT DEVELOPMENT
Creative direction and script development for an immersive film marking 100 years of São Paulo’s modernist movement, originally sparked by the 1922 Modern Art Week.
The film is conceived as a sensory experience rather than a historical recount. Archival imagery, poetry, and music from key modernist artists are layered and choreographed to immerse the audience in the spirit of the movement—its radical energy, experimentation, and profound relationship with nature and Brazilian identity.
Moving between abstraction and archive, the piece creates moments of contemplation and emotional resonance, inviting viewers to experience modernism as a living force rather than a fixed moment in time.
Client: Artefacto
Production company: Visualfarm
Location: São Paulo
Production company: Visualfarm
Location: São Paulo