CREATIVE DIRECTION
Immersive Introduction Film — Food for Tomorrow Exhibition
Creative development and direction for an immersive introduction film for Food for Tomorrow, a major exhibition at the Museum of Tomorrow in Rio de Janeiro.
The film welcomed visitors into the exhibition by exploring how food has migrated across continents and cultures, revealing how different societies prepare, share, and consume the same ingredients in radically different ways. Through a global and sensorial narrative, it highlighted the cultural, social, and environmental dimensions of food while addressing sensitive issues such as industrial-scale production and food inequality.
At its core, the film posed a critical question for the coming decades:
How can we feed a global population of 10 billion people in a nutritious and sustainable way?
How can we feed a global population of 10 billion people in a nutritious and sustainable way?
The Museum of Tomorrow is one of Brazil’s most iconic cultural institutions, designed by world-renowned architect Santiago Calatrava, and internationally recognised for its forward-thinking exhibitions at the intersection of science, sustainability, and humanity’s future.
The exhibition received Bronze at the Grands Prix (formerly the International Design & Communication Awards – IDCA) for Temporary Exhibitions.
Production Company: Visualfarm
Location: Rio de Janeiro - Brazil