Art Direction • Design
Art direction and design for key elements of the visitor experience at The View from The Shard. The project included a series of large-format entrance graphics and a bespoke video wall, both created to immerse visitors in the story of London's skyline and the vision behind one of the city's most iconic landmarks.
Entrance Graphic Panels
A series of large-format illustrated panels welcoming visitors on their journey to the viewing galleries. Featuring celebrated Londoners from across history in playful, surreal compositions, the graphics introduced a light-hearted narrative that celebrated the city's culture and character.
The experience culminated in an interactive photo opportunity, where visitors became part of the artwork as their portrait was seamlessly integrated into the final graphic display.
Video Wall
Art direction and design for a large-scale video wall exploring the evolution of London's skyline through time.
Blending historical imagery with Renzo Piano's original sketches and architectural blueprints, the film traces the evolution of London's skyline while revealing the vision behind one of the city's most iconic landmarks. I developed the creative concept, led the design and motion team, and oversaw the project from initial concept through to final delivery, shaping the visual language and narrative throughout.
Exhibition Design: Event Communications
Production Company: Elbow Productions
Production Company: Elbow Productions